As Related Midwest’s vice president of marketing, Tricia Van Horn leads corporate and project branding, media relations, public affairs, sales and leasing strategies, event management, and overall communications and marketing across the multibillion-dollar Related Midwest portfolio.
Since 2012, Van Horn’s marketing leadership at Related Midwest has been instrumental in the successful launch, sale and lease-up of Chicago’s most anticipated for-sale and rental properties, most recently with the 70-story One Bennett Park – the firm’s newest addition to Chicago’s luxury residential market and the city’s first high-rise designed by Robert A.M. Stern Architects. She also leads the integrated marketing and leasing strategies for pioneering affordable developments such as Lathrop, a multi-year, multi-phase renovation of one of Chicago’s largest public housing communities into a mixed-income development with market rate, affordable and subsidized apartments.
In her role, Van Horn also spearheads community relations and marketing for The 78: Chicago’s largest under-construction development, which is transforming a vacant 62-acre downtown site along the South Branch of the Chicago River into a master-planned, mixed-use neighborhood. Additionally, she leads pre-development research and planning for the firm’s pipeline projects, including 725 W. Randolph and 900 W. Randolph in the West Loop and 400 N. Lake Shore Drive in Streeterville.
An industry veteran with 20 years of real estate experience, Van Horn has helped successfully deliver over 10,000 new apartments and condominiums in Chicago throughout her tenure with Related Midwest, Magellan Development Group, and Archstone-Smith.
A licensed real estate broker and member of the Chicago Association of Realtors®, Van Horn is active with various community and industry organizations. Van Horn holds a bachelor’s degree in speech communications from the University of Illinois Urbana-Champaign.